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FOR IMMEDIATE RELEASE

For more information contact:
Lisa Lee
DLC
310.227.8230
lisa.lee@sixdgrs.com

Corporate Rebranding to Align Position as a Top Professional Services Provider of Finance Project Execution

Woodland Hills, CA. – April 19, 2006 – DLC, a finance professional services firm, today announced that it has formally changed its corporate identity to better reflect the Company's capabilities and expertise in finance project execution.  In conjunction with the identity change, the company launched a new advertising campaign, corporate collateral materials and corporate website, www.dlcinc.com.

"Since establishing DLC in January of 1993, we have made tremendous progress in expanding the Company," David Lewis, President and CEO. "Today, we are better positioned to support our clients with the challenges they face as a result of having to do more with less.  Our commitment to hiring the most experienced and talented people has contributed to our delivery of outstanding, independent finance resources.  Our strategic growth in new markets such as Chicago and Dallas gives us local presence in the nation’s top markets.  We will continue our push towards a nationwide footprint and make the necessary investments to align our brand with the Company’s promise of “helping companies transform ideas into action, one project at a time.”

The launch of the company's new advertising campaign, "Transforming Ideas into Action" was developed to parallel DLC’s commitment to delivering high-level, hands-on financial resources on a project basis. The campaign’s primary focus is on DLC’s best-in-class delivery of finance project execution and high-level consultant base.  “All of our consultants are Big 4 CPAs or graduates of the nation’s leading business schools. All have executed work within the complex environments of the Fortune 1000. Their desk-level expertise, backed by our highly efficient business model, positions us as a leading provider of high-quality results.  Our new positioning reflects our focus to continue to deliver, “Smart People, Smart Work,” concluded COO, Tom Sweeney.



About DLC

DLC is a professional services firm that helps Fortune 1000 companies transform ideas into action, one project at a time.  Named the fastest growing company in Los Angeles (2004), the Company provides accounting and finance human capital on a project basis.  With over 150 consultants,DLC has established itself as a leading business services provider for companies seeking assistance in financial planning and analysis, financial accounting and reporting, financial systems implementation, interim or "Gap" financial management, process documentation & redesign, project management, M&A due diligence support and post merger financial integration.

Headquartered in Woodland Hills, California, the Company operates 3 offices covering Southern California and 1 office in Chicago with plans of nationwide expansion over the next three years.  The client portfolio boasts services to more than one-third of the 47 Fortune 1000 companies based in Southern California.  Clients include Nestle, ConAgra, Wellpoint, CB Richard Ellis, Fluor, Taco Bell, DirecTV, Countrywide Financial, Kinko’s, Ingram Micro, Warner Bros., Tickets.com, Makita, Spectrum Pharmaceuticals, Sunkist, Union Bank of California, Universal Studios and many others, large and small.

"DLC," the “DLC" logo and service names are trademarks of DLC. References to other companies and their products use trademarks owned by the respective companies and are for reference purpose only.

Safe Harbor Statement

Statements in this press release other than statements of historical fact are forward-looking statements, including, but not limited to, statements concerning the potential success of anticipated product features, the anticipated product offerings and the potential market opportunities for business performance management software. Such statements constitute anticipated outcomes and do not assure results. Actual results may differ materially from those anticipated by the forward-looking statements due to a variety of factors, including, but not limited to the company's ability to retain and attract key employees, the successful and timely development of new products, the impact of competitive products and pricing, customer demand, and technological shifts.

 

Corporate Headquarters
21800 Oxnard Street
Suite 980
Woodland Hills, CA 91367
toll free: 888.957.3400
f: 888.957.3401
email: info@dlcinc.com
Financial Project Solutions That Work.
Finance Under Pressure.
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